【Covet: Island of Desire】

When you think of ChatGPT,Covet: Island of Desire do you think of eerie crocodile swamp noises and amorphous blobs in a vast, empty, white space?

Honestly? I kind of do.

And apparently so does the advertising team that made ChatGPT's Super Bowl ad. According to the Verge, the ad cost about $14 million.

ChatGPT's ad premiered in the middle of the second quarter of the 2025 Super Bowl and started — you guessed it — with eerie crocodile swamp noises and amorphous blobs in a vast, empty, white space. Then vague commercial pop comes in as the blob shifts into multiple blobs that make up a caveman, then fire, a wheel, people riding horses, corn growing, a ship sailing the ocean, a train, a lightbulb, a human skeleton, an airplane, DNA, a live television show, a man walking on the moon, the internet, and, finally, modern users ostensibly asking ChatGPT questions.

"Summarize this article," a voice requests. "Help me practice asking for a raise," another voice says. "Act as my sleep coach," another voice says. "What bird is this?" a voice asks.

"All progress has a starting point," white writing says over a black background.

The comparison is clear: ChatGPT wants you to think the creation of generative AI is as big a technological advancement as fire, the wheel, or electricity.

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