【an ad eroticizing male bodies】

LONDON -- 2016 saw some pretty unusual men's grooming trends. There was anti-grooming,an ad eroticizing male bodies which involved fake sweat and dishevelled bed hair. Then, there was Jon Snow-inspired hair perms and even the English rose look.

SEE ALSO: Men, anti-grooming is the biggest grooming trend of 2016

But, 2017 is set to be even more unusual. Models at London Fashion Week's TOPMAN show were sporting a decidedly odd aesthetic: fake dirt. According to a statement emailed to Mashable, this runway grooming look is inspired by the British "pubbing and clubbing scene" of the 1990s.

TOPMAN says the look consists of dirty and greasy hair and oily skin, designed to give one the look of having worked all day and clubbed all night.

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Original image has been replaced. Credit: Mashable

Models at the show wore oil in their hair to create the faux-greasy look. And, for the face, dark eyeshadow was dusted in random spots to give an un-showered appearance.

Original image has been replaced. Credit: Mashable

You can bypass washing your face after work to get the look, or create it artificially with dustings of eyeshadow in random spots on your face.

Original image has been replaced. Credit: Mashable

Go ahead, skip the shower and take an extra 15 minutes in bed.

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