【Eric Falk】

Apple has a new ad campaign for the Mac.

Titled "Behind the Mac,Eric Falk" the ads -- four in total -- show creatives doing wonderful things on their MacBook computers.

SEE ALSO: It’s time for Apple's next act of courage: Kill the MacBook keyboard

The apps feature legally blind photographer Bruce Hall, app developer and entrepreneur Peter Kariuki and musician Grimes, all of which share a story of how their Mac helps them do their magic. The fourth ad is a combination of the three other ads, with many more Mac users shown using their computers in a variety of scenarios.

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The campaign doesn't appear to be designed to bolster the sales of any particular model; in fact, many of the computers seen in the ads are old MacBook models, including a white 2009 MacBook -- see below.

Original image has been replaced. Credit: Mashable

Like all Apple ads, these are above all designed to make you feel good about owning Apple hardware. However, if Apple's really behind the Mac, it should probably show it by updating its Mac hardware more often and finally launching the new Mac Pro, which we've been waiting for for half a decade.

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Topics Apple MacBook

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