【Watch Millae: Good Brother Online】

There are Watch Millae: Good Brother OnlineNFTs for pretty much anything these days — memes, cartoons, even the code for the World Wide Web. But the most prolific, up-and-coming NFT space has to be art.

The art world is undergoing a digital reckoning, with NFTs and online sales dominating high-profile auctions globally. The craze has especially uplifted the art industry in Hong Kong, where avant-garde contemporary art is winning over young creatives and collectors alike.

The Digital Art Fair is a testament to the NFT mania, where the blockchain-based digital collectibles are at the forefront of conversation for collectors. Held in Hong Kong from Sept. 30 to Oct. 17, the fair is a first: a physical art space featuring immersive, digital, and NFT art in a series of exhibitions and events — and it seems deeply mesmerizing.

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SEE ALSO: NFTs are bringing back contemporary art sales

From contemporary urban artist King of Kowloon to promoter of the world's first NFT home Krista Kim, to the NFT artwork "Untitled (Self-Portrait)" by pop art icon Andy Warhol, the offerings are vast. There are photographers, painters, and urban graffiti artists, all marking their foray into the digital, presenting their works in five different zones of the fair. In perhaps the most hypnotizing installation, Turkey-born artist Refik Anadol explores memory, architecture, and the binds between humans and machines. Held in the immersive zone (360°!), Anadol's work is reflective and all-consuming. There's also a zone which brings 2D artworks to 3D life, through augmented reality — right in front of viewers eyes.

The photographs from the fair are kaleidoscopic, color-infused, and even trippy. For those of us who can't witness these wonders in person, the experience is available via VR goggles anywhere in the world. And in the meantime, the photographs below are the next best thing.

Entrance to the Digital Art experience. Credit: Lam Yik / Bloomberg via Getty Images Visitors look at the artwork titled "Collected Memories" by Derry Ainsworth. Credit: Photographer: Lam Yik / Bloomberg via Getty Images Visitors experience an immersive art installation titled "Machine Hallucinations Space: Metaverse" by Refik Anadol. Credit: Photographer: Lam Yik/Bloomberg via Getty Images Visitors wander through Anadol's installation. Credit: Photographer: Lam Yik/Bloomberg via Getty Images Another reflective section of Anadol's work. Credit: Lam Yik / Bloomberg via Getty Images Visitors look at an art installation titled "Blockchain Piano" by Henry Chu. Credit: lam yik / Bloomberg via Getty Images The NFT artwork "Untitled (Self-Portrait)" by Andy Warhol on display at the Digital Art Fair Asia. Credit: Lam Yik / Bloomberg via Getty Images The artwork titled "Hold Onto Your Bitcoin" by Gustav Szabo, also known as Szabotage. Credit: lam yik / Bloomberg via Getty Images A visitor takes a photograph of the video artwork titled "Glows in the Night" by Yang Yongliang. Credit: Lam Yik / Bloomberg via Getty Images More by Refik Anadol. Credit: Lam Yik / Bloomberg via Getty Images Into the metaverse. Credit: Lam Yik / Bloomberg via Getty Images Taking it all in at the Digital Art Fair Asia . Credit: Lam Yik / Bloomberg via Getty Images

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