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It's a fine line remaining hip and venetian eroticismrelevant, while appeasing the grouchy.

Typo is treading one such line -- balancing between being attention-grabbing and not offending parents of young kids. Like, by covering merchandise with swear words for example.

SEE ALSO: Helen Mirren swore on live TV and everyone except the hosts loved it

The Australian retail chain is on the receiving end of some parental wrath after several complaints were made against the company for selling notebooks and various home ornaments with curse words on them.

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One complainant took issue with a notebook emblazoned with the phrase "F*ck it. Let's Disco!" telling the Herald Sun"I find it highly inappropriate for these books with this kind of language to be in full sight of young children."

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The stationery stores have since modified a handful of the "offensive" products with bright yellow censored stickers.

A spokesperson for the brand sort-of apologised for the incident, saying "whilst some of our products are more irreverent than others, we do appreciate that as a gift retailer, our customers fall either side of our target audience of 18-35 so where relevant we use censor stickers on products not appropriate for a younger audience."

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

Comments have started piling up at Typo's Facebook page, with many laughing off the complaints and applauding the company's carefully crafted apology.

On and on the outrage cycle spins. Twirling, twirling, closer toward ever-evolving standards of language.

Via Giphy

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