For anyone who's ever come home to find a mysterious Honda Civic submerged in a backyard pool,Bawdy Tales of Edo: Octopus & Sea Shell there may be a perfectly reasonable explanation, according to a new set of ads from Nest.
The Google-owned home tech startup cooked up a few scenarios in which everyday home life goes haywire as a means of advertising its new outdoor surveillance camera.
Those staged disasters were then mixed in with some real-life snafus captured by Nest customers.
Tapping into the same voyeuristic thrill as a Russian dash-cam clip, the found-footage-style videos range from the seemingly far-fetched (a palm tree-turned-Roman candle, a stray soccer ball that triggers a riding mower rampage) to the more predictable (costumed pranksters on a TP-ing spree, a careless mailman).
In each case, homeowners are left with a puzzling circumstance that might have otherwise gone unexplained.
"We wanted to avoid the cliches and scare tactics often used in security category advertising," Nest creative director Matteo Vianello said in an email.
"That lead us to a campaign that has fun and dramatizes the insight that there's no sense in having a security camera unless you see everything that happened."
The short online videos, which debut Wednesday, will be accompanied by print ads, billboards and web banners.
The connected-home gadget company launched its first outdoor camera earlier this summer to join its other wireless-controlled offerings like thermostats, smoke alarms and indoor cameras.
(Editor: {typename type="name"/})
Shop the Shark FlexStyle for 20% off at Amazon
Best tablet deal: Save $45 on Amazon Fire HD 10 tablet
NYT Connections hints and answers for May 2: Tips to solve 'Connections' #691.
Today's Hurdle hints and answers for April 29, 2025
NYT Connections hints and answers for April 25: Tips to solve 'Connections' #684.
CPU Price Watch: 9900K Incoming, Ryzen Cuts
Best headphone deal: Take 22% off the Sonos Ace at Amazon
13 Good Games You Can Play on Laptops and Budget PCs
Best Apple deal: Save $60 on the Apple Watch SE
TikTok wants me to host a dinner party. Is that an actual recession indicator?
Best Amazon deal: Get a $5 Amazon credit when you spend $30 on home essentials
Sabalenka vs. Svitolina 2025 livestream: Watch Madrid Open for free
接受PR>=1、BR>=1,流量相当,内容相关类链接。